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Julie Mallat

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Published in Climate Conscious

·Jan 14

TotalEnergies: The Rebranding No One Talks About

How the oil giant metamorphosed right before COP26 — Total looked all nice for COP26, and it didn’t even get the media coverage it deserves. Yet when it comes to oil supermajors, this kind of cosmetic change is not innocuous, let alone innocent. On May 28th, CEO Patrick Pouyanné announced a complete brand makeover: Total became TotalEnergies, “written as…

Total

4 min read

TotalEnergies: The Rebranding No One Talks About
TotalEnergies: The Rebranding No One Talks About

Dec 27, 2020

What really lies behind Shell’s tweet

« What are you willing to change to help reduce emissions? » This question could have been fairly asked by any inhabitant of the Earth; the only problem is that it was asked by Shell. Royal Dutch Shell is on the top list of the twenty fossil fuel companies responsible…

Royal Dutch Shell

7 min read

What really lies behind Shell’s tweet
What really lies behind Shell’s tweet
Julie Mallat

Julie Mallat

I write about Environmental Communication

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